50%

Drop in CPA

2x

YoY purchases

+5.4m

TikTok impressions in 3 months

+3m

X impressions in 3 months

The Client

GOFAR is one of Australia's leading automatic logbook providers, designed to help users automate the tracking of their vehicle usage for tax purposes. When GOFAR initially reached out to us in 2022, they faced several critical business challenges:

  • Lack of an internal marketing team, only a Marketing Director
  • High CPA (Cost Per Acquisition) on Facebook Ads
  • Inconsistent online engagement and stalled growth
  • Inability to scale business effectively

The Solution

To address GOFAR’s challenges, we focused on a comprehensive overhaul of their marketing strategy and execution. We developed a new messaging and positioning strategy, and identified Ideal Customer Profiles (ICPs) to target more effectively, expanded their advertising across multiple channels to diversify their marketing funnel and increase brand visibility and implemented UGC to create more relatable and engaging content that would resonate better with their audience.

The services we offered:

  • Strategy
  • Social Media Ads (Meta, TikTok, X)
  • Google Ads
  • SEO Blogs

The Results

The results were impressive and demonstrated the success of our multi-channel approach. We identified TikTok as a high-converting platform for GOFAR, and managed to break through that glass ceiling by doubling the purchases year-on-year and bringing the company closer to the $1M ARR milestone.

Results:

  • 50% drop in cost-per-purchase, improving profitability
  • Doubled purchases year-on-year in 2024
  • Achieved steady growth since 2022, reaching $1M ARR
  • TikTok became a crucial channel, driving consistent results
  • Case Studies

    View other case studies

    TESTIMONIALS

    What our customers are saying

    Delia and Jordan are amazing! After a few years of bouncing off our glass ceiling, they were able to smash that and deliver consistent monthly increases. Have a conversation with them and they will not only be able to explain in a professional and trust-enducing manner where you are at but also how to take your marketing to a higher level. I love working with them because they talk in numbers and I can see clear results ($$ - more sales) from our marketing budget.

    Jordan O.
    CEO, TORP
    TESTIMONIALS

    What our customers are saying

    "Nude are very personable. They take time to understand our business needs and target audience. They come up with innovative ideas to keep content fresh and always align back to our goals."

    Koulthum C.
    Operations Manager, Eliot Parternship
    TESTIMONIALS

    What our customers are saying

    "What I found most impressive about Nude Digital Ltd was their flexibility and ability to adapt to changing needs. The team ensured consistent and timely posting and conducted excellent project management while demonstrating flexibility and adaptability and providing monthly performance reports."

    Sven F.
    CCO, Ultima Collection
    TESTIMONIALS

    What our customers are saying

    "They knew very well what needed to be done and had always great communication with us. They were very professional and excellent."

    Boris Nowalski
    CEO, Submerge
    TESTIMONIALS

    What our customers are saying

    We've worked with several agencies prior to Nude, both successfully and unsucessfully, however, the one thing that stood out from the rest was their ability to put themselves in our customers shoes and really understand what drives them to make decisions. This took a lot of stress away from our marketing manager, and also helped us to hit the ground running once we launched out ads.

    Adam B.
    CEO, SaaS Company
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