September 30, 2024
increase in impressions
in SERP
increase in website enquiries
increase in Organic Search traffic
The Client
Eliot Partnership is a global executive search firm specializing in the insurance industry. They place senior, c-suite, and board-level roles into leading insurance businesses.
Before working with us, they faced the following challenges:
- Limited online presence beyond a basic website
- Competitors with stronger digital footprints
- Difficulty engaging with potential clients through modern digital channels
- Low visibility to high-quality leads
The Solution
We implemented a strategic digital overhaul to establish their online presence. Our approach focused on leveraging Eliot Partnership’s expertise while humanizing their brand to build emotional connections with prospects. The key elements of our solution included:
- Strategy: Comprehensive digital strategy to enhance online visibility
- LinkedIn Content Creation: Focused on internal knowledge sharing and personalized content
- SEO Blogs: Niche keywords optimized for top search rankings
- Community Management: Ongoing management of social engagement
The Results
The results have been outstanding, transforming Eliot Partnership into a thought leader within their industry and driving substantial digital growth:
- +300% increase in impressions in the first month of launching the strategy
- Consistent month-on-month growth since 2021
- 1,062% increase in website enquiries in 2024 vs. 2023
- Consistent top 3 rankings for key SEO terms, driving sustained web traffic
- Positive feedback from clients and prospects on LinkedIn content quality and relevance
- Exponential business growth, with Eliot Partnership thriving in the digital landscape since 2021