How we generated high-quality leads using LinkedIn paid campaigns

Our client’s main goal was to generate hot leads for their senior executive level training courses. They also wanted to increase their brand awareness and website traffic in the Middle Eastern and North American markets, focusing on Fortune 500 companies.

The services we provided were:

• Organic social media management

• Paid social media management

• Lead generation campaigns

• Email automation management

• Graphic design

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Below is an example of an ad creative:

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We focused our marketing efforts on LinkedIn as a main platform for communication. Our lead generation ads were built to target a very specific audience, that would generate high quality leads. The ads were supported by a personalised email sequence, made of 3-4 emails. We also created organic content that supported the content advertised.

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The results exceeded our expectations:

• 309 total leads

• 204 qualified leads

• Leads from top level organisations including UNICEF, HSBC, Atlantis group, DHL, McKinsey & Co, Sharjah Islamic Bank, Uber, Pepsico and many more

• 6.9% conversion rate

• 128% increase in website traffic

• 40% Open rate and 65% CTR on email

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