The Best Social Media Management Software for Your Business

Many companies leverage social media channels such as Facebook, Instagram, Twitter, and LinkedIn to spread the word about their products and services to their existing and potential customers. However, with so many prominent social media platforms available to businesses, managing multiple social accounts effectively can be daunting. It calls for a lot of time and energy to log into different social media accounts, create a post for each, and schedule these as is required throughout the day. That’s a lot, especially for small businesses with a smaller workforce!
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The simple solution is a social media management platform! We've put together a list of the best social media management tools that businesses use, the pros and cons for each as well as the pricing packages.

1.   Sprout Social

Sprout Social is considered one of the best social media management software because of its usability, publishing features, and analytics across all the major social media platforms. Sprout Social has various scheduling tools and a mobile app for iOS and Android. This software supports all the major social media platforms such as Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest. It’s an excellent choice for an all-in-one management experience.

Sprout Social Pricing Structure:

Standard: $89 per month

Professional: $149 per month

Advanced: $249 per month.

Other features you get are a social content calendar, time analysis reports, and analysis tools forTwitter hashtags.

Pros

• The dashboard allows a business to manage its social networks in one place.
• A business has the opportunity to utilise social media optimisation tools.
• It provides analytics tools and reports that help improve user engagement and return on investment (ROI)
• There are scheduling tools that make creating posts easy.
• Sprout Social comes with a long, free 30-day trial.

Cons

• The standard plan on Sprout Social is expensive
• Sprout Social places limits on     how many social profiles a business can manage

2.   Hootsuite

Hootsuite is a platform that allows you to manage all of your social media accounts from one place. You can monitor your feeds, post updates, and even schedule posts ahead of time.Plus, Hootsuite has some great features that allow you to analyse your social media analytics and find out what's working and what's not. If you're looking for an easy way to manage your social media accounts, Hootsuite is the tool for you! With Hootsuite you can manage your Facebook, Instagram, LinkedIn, Twitter,Google Plus, Pinterest accounts.

Hootsuite Pricing Structure:

Professional: $49 per month

Team: $129 per month

Business: $599 per month

Enterprise: Varies (this plan is mainly for larger or more complex businesses)
All the plans on Hootsuite have unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, and a social inbox.

Pros

• The professional plans start at just $49 per month
• There is a free plan available
• It allows a business to connect with 20+ social networks
• Hootsuite comes with a 30-day trial

Cons

• To get detailed analytics reports, you need to pay more.
• Plans can be costly when your business has many social profiles.
• Hootsuite’s free plans have limited tools.

3.   Loomly

Loomly is one of the best choices for businesses that require large team collaboration on a social media strategy. This is because Loomly’s top-tier plan for businesses supports up to 26 people. All plans on Loomly have core features like audience targeting, post preview, automated publishing, and analytics. With Loomly you can manage your Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business,YouTube and Snapchat accounts.

Loomly Annual Pricing:

Base: $25 per month (2 users)

Standard: $57 per month(6 users)

Advanced: $119 per month(16 users)

Premium: $249 per month(26 users)

Enterprise: Price available upon request

All the plans on Loomly allow a business to post unlimited content. In addition, a business gets to enjoy core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. All of Loomly’s plans have a chat and email customer service.

Pros

·     It has a 15-day free trial.

·     The Base plan starts at just $25 per month

·     Your business can manage all your posts in one place.

·     Businesses can enjoy real-time optimisation of posts

Cons

·     Plans for large teams can be very costly

·     Businesses with significant ad spend have to upgrade to a more expensive plan regardless of their team size

4.   Social Pilot

Social Pilot makes it easy to schedule posts, track engagement, and measure the success of your social media campaigns. With Social Pilot, you'll be able to make the most of social media marketing and see better results for your business. Plus, with powerful reporting tools and a variety of integrations, Social Pilot makes it easy to optimise your social media marketing strategy. On this software you can post on Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Instagram, Google MyBusiness and Vk.com.

Social Pilot Pricing:

Professional: $25.50 per month (for 10 social media accounts; 1 user)

Small Team: $42.50 per month (for 25 social media accounts; 3 users)

Studio: $85.00 per month(for 50 social media accounts; 5 users)

Agency: $127.50 per month (for 75 social media accounts; 10 users)

Businesses can enjoy these prices if they pay for a year of access upfront after enjoying the 14-day trial.

All plans have unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans on Social Pilot allow businesses to enjoy more users, operate more social accounts, access special features like client management tools and manage more Meta ad accounts.

Pros

• The most affordable plan is $25.50 per month.
• Discount available if you pay annually, upfront.
• It has a 14-day free trial.
• Can manage a minimum of 10 social media accounts with any plan.

Cons

• Must pay for a year upfront for the lowest pricing
• Basic plans lack many tools or features‍

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Final Take Away

Like most marketers, you're always looking for new and better ways to manage your social media accounts. Well, look no further! Choose any of these software’s and save time while growing your social media presence and followers. For assistance with social media management, contact us at info@nude.digital today!